〜Pre-order product information for today〜

 

Good evening, this is Uemura from WEST.

Today, we would like to introduce our pre-order products.

 

Currently available in stores,

JELADO's "meticulously crafted" chino pants...

 

 

Introducing the "LAST RESORT CHINO CLOTH"

41 Khaki.

 

41 Khaki Lastresort Chino Cloth【AG94341A】

 

 

 

The previous model of 41 Khaki was discontinued after the May delivery because all the fabric had been used up.

 

As a new pair of chino pants,

we cut and analyzed a "Vintage 41 Khaki" to produce the fabric from scratch,

 

 

and it has been reborn as "Last Resort Chino Cloth."

 

※What does LAST RESORT mean?

It means "a treasured family sword," referring to a famous sword passed down through generations as a family heirloom.

It also means "a trump card" or "a last resort."

 

※Click here for videos related to "41 Khaki".

Please take a look.

41 Khaki Video

 

 

Currently, there are three "Last Resort" products:

"White tag and black tag" (denim), and

this "brown tag" (chino pants).

 

The raw cotton used for these chino pants

is "Deep South Cotton" from America.

 

The unevenness is neither too strong nor too weak,

reproducing naturally uneven yarn.

 

We use this yarn to weave the fabric with a "shuttle loom,"

but due to the small number of factories operating them, and the limited meterage that can be woven in a day,

mass production is not possible.

 

While the previous 41 Khaki used reactive dyes,

this time, we are using "vat dyes," which were used back then,

allowing you to enjoy the same aging process as in the past through repeated wear and washing.

 

With meticulous attention to raw cotton, yarn, weaving,

and even dyes, this ultimate pair of chino pants is

JELADO's "Last Resort Chino Cloth" 41 Khaki.

 

As mentioned above,

Khaki is currently on sale at WEST as well,

but it is very popular and only a few items remain in stock.

 

Customers who are interested

are encouraged to try them on in-store and consider their purchase.

 

And the olive color arriving later:

 

 

 

 

This is the new Olive color, making its first appearance in the 41 Khaki line.

Being an earth tone, it's incredibly versatile.

 

We are currently accepting pre-orders in stores,

and this color is also receiving many reservations.

Customers who are interested are encouraged to try it on in-store,

and we appreciate your consideration for pre-ordering.

 

 

〜News from JELADO WEST〜

 

JELADO's proud "charismatic staff member"

Minamikawa-san is finally...

"descending" upon JELADO WEST.

 

Many customers at the WEST store have been asking,

"Is Minamikawa-san not doing a one-day store manager event?"

and it has finally come to fruition.

 

To all our Kansai customers, the long-awaited event

has finally become a reality!

 

 

 

Sunday, November 19, 2023

 

Let's all have a blast at

JELADO WEST on this day.

 

We sincerely look forward to your visit.

Thank you in advance.

 

〜Announcement of LINE Official Account launch〜

 

To provide information to as many customers as possible,

JELADO's official LINE account has been launched.

 

 

To commemorate the launch of our official LINE account,

we are offering a 500 yen OFF coupon.

 

 ・Explanation for using the 500 yen coupon.

 

 ①The coupon is valid until

2023.12.25 (Mon) 23:59.

 

 ②JELADO points and LINE coupons cannot

be used together.

 

 ③When using a LINE coupon,

JELADO points will not be awarded.

 

 ④LINE coupons can be used for purchases of

10,000 yen (tax included) or more.

 

 

Please take this opportunity to add us as a friend.

 

〜Event Information〜

 

 

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

24 Spring/Summer samples will be exhibited at our two directly managed stores and authorized dealers nationwide.

This time, we will also announce a new Last Resort series.

Several models from the Last Resort series are also scheduled to be announced.

Please adjust your schedule and participate!

 

・11/11 (Sat), 11/12 (Sun)

Munakata City, Fukuoka Prefecture D Stock

 

・11/18 (Sat), 11/19 (Sun)

Osaki City, Miyagi Prefecture WOLF PACK

 

・11/25 (Sat), 11/26 (Sun)

Sapporo City, Hokkaido UNIQUE JEAN STORE

 

・11/25 (Sat), 11/26 (Sun)

Sapporo City, Hokkaido UNIQUE JEAN STORE

 

・12/2 (Sat), 12/3 (Sun)

Kawagoe City, Saitama Prefecture TRACK

 

・12/16 (Sat), 12/17 (Sun)

Konan City, Shiga Prefecture Rogues Main Store

 

 ～This week's new video information～

 

 

This time, new boots are here from The 2 Monkeys!! 

 

Inheriting the comfort and lightness of the masterpiece "SPORTIF," these use horsehide leather. 

 

Suzuki Riya explains these new products!

 

Please take a look!!!

 

Click here for this week's new video.