〜The high season is about to begin〜

 

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this.

 

This is "First Arrow's,"

which we carry at jelado west.

 

 

 

 

 

Silver accessories typically use silver 920 or 925,

but First Arrow's offers accessories made with high-purity silver 950.

 

While the high purity gives it a beautiful appearance,

silver is soft, making it difficult to process.

That's why, typically, the purity is lowered to increase strength.

 

However, First Arrow's silver accessories are made with silver 950,

which is said to be difficult to process, but what we want our customers to see

is the intricate carving done by the artisans.

 

The delicate and intricate carving enhances the unique charm of silver,

creating a strong presence.

 

As the weather gradually shifts from "warm" to "hot,"

clothing tends to become simpler, so the high season is just around the corner.

Please come and try them on at the store.

 

 

 

There's a wide selection lined up in the store.

You can create your own custom piece to your liking.

Thank you.

 

This custom piece includes:

・P-037 Arrowhead

・P-519R Feather

・O-063+P-077【45】Chain

 

～Event Information～

 

It's finally this weekend...

 

JELADO × STURDY 

POP UP Event at JELADO WEST

 

This will be the third time for this highly popular event

among JELADO WEST customers.

 

Even at JELADO,

leather products are few in number...

Of course, there are leather jackets,

but there are also bags, hats, cases, and other small items,

so there will be plenty to see.

 

 

 

 

 

 

 

As last year, Mr. Mizuno, CEO of STURDY,

and also Mr. Goto, CEO of JELADO,

will be at the store on the day of the event.

 

So, on May 11th (Sat) and 12th (Sun),

if you are in the neighborhood, please stop by JELADO WEST.

〜Staff Recruitment〜

 

 

 

JELADO WEST is currently looking for staff.

 

Do you "love" clothes?

Do you "love" customer service?

Do you "love" JELADO?

 

If so, why don't you

work with us?

 

We welcome people who can think with us about

how to deliver the products we offer to as many people as possible.

 

For more details, please see the News section of our website:

"We are looking for staff to work with us"

 

Click on that to see the job description, and also...

 

 

You can also watch a video about how each staff member joined the company.

 

We look forward to your applications.

Thank you.

 

〜Reservations have started〜

 

 

 

 

[Pre-order item, expected arrival late May] 41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

As you may already know,

the Last Resort CHINO CLOTH

41Khaki stencil pattern is...

 

extremely rare,

yet highly popular.

We have samples available at both stores,

 

but even our staff members "can't buy it without a reservation."

So, if you're considering it, please hurry.

 

With repeated wear and washing,

the 41Khaki stencil undergoes aging, and

what was a dark stencil when purchased

fades with washing, completely changing its look.

 

For customers considering a reservation,

we ask for your prompt decision.

 

173cm/60kg/wearing size S

 

[Pre-order item, expected arrival mid to late April] JELADO 311W Painter Pants【JP94311W】

[Pre-order item, expected arrival mid to late April] JELADO 391SB Overall【JP94391SB】

'Last Resort' implies

a trump card, a last resort. If the white tag is the first line of defense,

the fourth line of defense after the black and brown tags is

the 'blue tag' series.

 

The white and black tags focus on LEVI'S,

the brown tag focuses on 41Khaki...

So what about the blue tag??

 

The blue tag is a collection centered on workwear, and when it comes to workwear,

the undeniable representative is 'Lee'.

 

LAST RESORT 'Blue Tag' focuses on

light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lower ounce blue tag is sure to show

a different kind of aging.

 

In that sense,

it's a very exciting series.

 

And pre-orders for this are also starting.

 

 

 

 

 

[Pre-order item, expected arrival June] JELADO 41 Covert Faded (41 Covert Faded) Fade Salt&Pepper【AG71319】

The 'LAST RESORT 41Khaki' currently available for pre-order

has the same base, but the fabric is different.

 

It's a 100% cotton twisted yarn twill fabric.

The warp uses sulfur-dyed twisted yarn, and the weft uses

sulfur-dyed black yarn, resulting in a thick and firm fabric.

 

Since it's 100% cotton,

it will undergo significant aging with wear,

so we hope you'll enjoy how its appearance changes.

 

This item is produced only once a year, so we believe there are customers

who have been eagerly awaiting it.

This highly anticipated '41Covert' is finally available for pre-order.

 

At JELADO WEST, although the fabric is different,

we have samples available.

 

Please try on this sample and place your pre-order.

 

173cm/60kg/wearing size S

 

 

 

～Official LINE Account～

 

 

 

 

JELADO shares information with customers through Instagram, BLOGs, and other platforms,

and has also launched an official LINE account

to share information with many more customers.

If you haven't 'added us as a friend' yet,

please do so.

 

～This week's new video is here～ 

 

 

This time, it's the second installment of the Komori Remodeling Project!

He's started weight training to prove he's not a dull guy!

But... unbelievably, in the second installment of the project...

Please take a look!

 

New video here