~Sales will start tomorrow at 12:XNUMX.~

 

Good evening. This is Uemura from WEST.

Today we would like to introduce this product.

 

 

 

 

(Front)

 

*Available for purchase online from 12pm tomorrow.

 

Now in stock from Khaki,

``LAST RESOST CHINO CLOTH''.

 

This is a new color, 41Khaki.

Olives will be on sale from 12:XNUMX tomorrow,

We would like to introduce it to you before anyone else.

We hope that everyone will purchase it when it arrives.

I am writing a blog.

 

41Khaki is a carefully crafted pair of chinos...

 

① Raw cotton is from the United States

Made with "Deep South Cotton".

 

*What is the Deep South?

South Carolina Georgia Alabama

Mississippi, Louisiana and five other states.

Refers to the southernmost region of the United States.

The land is suitable for growing cotton,

It is also called the "cotton belt."

The Deep South's economy revolves around cotton.

By exporting in large quantities to Europe,

It supported the economy.

 

② Dismantling a dead stock M41 Khaki

We produce high-quality fabrics using yarn made from scratch.

 

As I wrote above,

The thickness of the thread, the shape of the unevenness,

Analyzing the number of twists and direction

It was made from thread. Using that thread,

What is produced by the shuttle loom

It's "Last Resort Chino Cloth."

 

(shuttle)

 

This is called a shuttle.

This is a tool used to pass the weft thread between the warp threads.

 

・Last Resort Denim

・Last Resort Chino Cloth

Both use shuttle looms.

 

41) The dye has been changed from the previous XNUMXKhaki.

 

In the previous issue of 41Khaki, we looked at reactive dyes.

I have been using it, but the New 41Khaki

Uses 'threne dyes'.

 

Regarding these two dyes,

In terms of dye quality alone, reactive dyes are better.

It is said to be good. However,

The reason why we used "threne dye" is

At the time, it was highly resistant to fastness, friction, and sunlight.

It was an excellent dye,

So that you can enjoy the changes over time, just like back then,

New41Khaki uses threnium dye.

 

Based on the vintage M41Khaki

We made it from scratch with the utmost care.

Gerard's "Last Resort Chino Cloth"

Please come and try it on in store.

 

Personally, this is the first Olive color I've seen from 41Khaki.

When you wear it well and wash it,

I'm looking forward to seeing some great expressions.

 

I wish we, the staff, could buy them too...

Of course, the customer comes first,

If you are interested, please hurry to the store.

 

 

~News from JELADO WEST~

 

JELADO's proud "charismatic staff"

Minamikawa-san finally...

"Descending" for Gerard West.

 

Customers at the WEST store also

"Minamikawa-san's One Day Manager" is

"Why aren't you going to do it?"

I received quite a lot,　

It has finally come true.

 

Everyone in Kansai, the long-awaited event is here!

It has finally come true.

 

 

 

Sunday, November 2023, 11

 

On this day, everyone,

Let's have fun at JELADO WEST.

 

We look forward to your visit.

Thank you.

 

We would like to introduce this as well.

 

~Higashino denim has been unveiled~

 

 

The content of this article is the preview of JELADO 2024 SS, "Sprout"

A video has been released of Higashino Koji and Shoji Tomoharu visiting the store.

 

It's a very fun video, so please take a look.

Click here for videofrom

 

 

-Announcement of the launch of the official LINE account-

 

In order to convey information to as many customers as possible,

We have opened the "JELADO Official LINE" account.

 

 

To celebrate the launch of the official LINE

Receive a 500 yen off coupon.

 

 ・Explanation on how to use the 500 yen coupon.

 

 ①Coupon period

The deadline is Monday, December 2023.12.25, 23 at 59:XNUMX.

 

 ②JELADO points and LINE coupons

Cannot be used in combination.

 

 ③When using LINE coupons

JELADO points will not be awarded.

 

 ④LINE coupons start at 10,000 yen (tax included)

It will be available.

 

 

Take this opportunity to add friends

Thank you.

 

 

~Event Information~

 

 

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

Samples for Spring/Summer 24 will be on display at two directly managed stores and dealers nationwide.

This time we will be announcing the new Last Resort series.

The Last Resort series is also scheduled to be released in multiple models.

Please arrange your schedule and join us!

 

・11/11(Sat.) 11/12(Sun.)

Munakata City, Fukuoka Prefecture D Stock

 

・11/18(Sat.) 11/19(Sun.)

WOLF PACK, Osaki City, Miyagi Prefecture

 

・11/25(Sat.) 11/26(Sun.)

UNIQUE JEAN STORE, Sapporo, Hokkaido

 

・11/25(Sat.) 11/26(Sun.)

UNIQUE JEAN STORE, Sapporo, Hokkaido

 

・12/2 (Sat), 12/3 (Sun)

Kawagoe City, Saitama Prefecture TRACK

 

・12/16 (Sat), 12/17 (Sun)

Rogues Main Store, Konan City, Shiga Prefecture

 

 ～This week's new video information～

 

 

 

Another new project this time!

 

This vintage is the foundation of JELADO.

 

Pick up some essential items for JELADO at a thrift store!

 

Please check it out!!!

 

New videos herehere you go.