Thank you for always visiting our store.

 

Today, we'd like to introduce this long-awaited item that has arrived from DRY GOODS.

For those who love American casual style, this item is surely a must-have for your waist.

 

【JDG94643】Lonesome Rider Cinch

 

 

 

The Western belt type, "Lonesome Rider Cinch," has arrived.

This belt embodies the spirit and craftsmanship of the old American West, featuring a heavy iron buckle and full-grain leather that will deepen in character and style with age.

Its straightforward design, stripped of all unnecessary elements, exudes the presence of a tool that supports the waist of a traveler in the wilderness, growing with the life of its wearer.

This unique cinch brings substance to your style, combining practicality with the aesthetics of heritage.

"Lonesome Rider Cinch" means "fastener for a lonely traveler."

"Lonesome Rider" symbolizes an independent traveler freely traversing the wilderness or cities, expressing a free and wild spirit.

"Cinch" originates from a horse's girth, and in clothing and accessories, it refers to a part that firmly secures the waist.

This is a reissue item produced in the USA, based on buckles from North & Judd around the 1950s-60s.

*North & Judd is a long-established hardware manufacturer founded in Connecticut, USA, in the late 19th century.

Known for brass parts for horse tack, military gear, and workwear, their "anchor mark" engraving became widely known as a sign of reliability. With robust construction and high precision, they remain supported by vintage fans and artisans today, symbolizing American heritage.

 

The leather for this belt is produced as "chashin" (brown core) leather, an original leather that reproduces high-quality leather from 20 years ago by a domestic tannery.

Multiple layers of oil are applied to achieve suppleness and a comfortable fit when worn.

The brown leather is hand-dyed with black dye to create a black color.

With use, the unique aging and luster characteristic of chashin leather will appear.

After some use, as the leather softens, it can also be worn draped.

It's already popular since its arrival, and sizes are selling out fast.

Be sure to check it out soon.

 

 

 

 

 

 

 

～We are looking for staff at both JELADO stores～

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

who are interested in wonderful traditional techniques and materials,

and who can find enjoyment in their work independently.

In particular, we welcome those who can work with us to think about how to deliver our products to more people.

Please check the job categories and application methods on the recruitment page.

～Representative Goto appeared on Gairoku CH～

On March 24th (Monday) at 6 PM, in a YouTube video released by Gairoku CH,

JELADO representative Goto was featured.

He talked about JELADO's craftsmanship,

and his passionate feelings and commitment to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please watch the video here.

～JELADO Staff Coordination～

As a new initiative, staff coordination is now available to view online.

We hope you'll find inspiration in each staff member's styling.

Thank you.

Please view them here.

～Official LINE Account～

JELADO provides information to customers through Instagram, BLOG, and other platforms.

We also share information with many customers through our official LINE account.

If you haven't added us as a friend yet,

please do so on LINE.

～Also featured on Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

You can find the Higashino Denim video here.

～Regarding bringing in items for hemming～

At both JELADO stores,

we currently do not offer "hemming services for other brands' items brought in by customers."

Thank you for your understanding.

Furthermore, for JELADO products purchased from our authorized

"dealers, hemming services will incur a fee."

*For JELADO products purchased directly from JELADO stores, hemming services will be provided free of charge.

*When bringing in items, please cooperate by bringing them in a washed condition.

Please note that we may refuse service in some cases. Thank you for your understanding.

～This week's new video is here～

The highly popular 491J Coverall.

Made with light ounce denim,

it offers softness and lightness...

and an indigo type that allows you to enjoy its aging over time,

as well as an unbleached pattern that is very easy to use during spring and summer.

This is a highly recommended item right now.

Please come and try it on in our store.

This week's new video is here.