Which one are you? [WEST]

November 7, 2022

~Which do you prefer?~

It's almost been a month

since the black tag 301EXX went on sale,

have you all tried them on in store?

Both stores are starting to run out of sizes

for the black tag.

Customers who bought the white tag

have experienced the LAST RESORT fabric

and have also purchased the black tag.

Thanks to TV, YouTube, and Instagram,

new customers have learned about JELADO

and have bought the black tag.

We also have new customers who are interested

in the black tag and purchased them.

To customers who don't have either yet,

please read this blog post.

First, the 301XX...

It is made with our original LAST RESORT fabric

that reproduces the XX fabric from the 50s.

The fabric thickness is 14 oz.

However, I want you to try them on and feel it for yourself,

but it doesn't feel like 14 oz.

It's very soft.

And the 301XX is a denim

with a strong blue tint.

The silhouette is a classic straight cut.

Please consider this as an image.

For those who like the style of Hitoshi Matsumoto from Downtown,

I recommend the 301XX.

(This is just my personal opinion.)

In contrast, the 301EXX, which was released on 10/7, is 15 oz, thicker than the 301XX, and you can feel the stiffness due to the thickness. However, since it is still LAST RESORT fabric, it is soft despite being 15 oz.

The 301EXX has a shallow rise and a slimmer silhouette than the 301XX, and it is characterized by its strong black tint. If you want to wear them in a snug fit or a stylish way, I recommend the 301EXX.

Finally, I have included comparison images of the 301EXX and 301XX, so please take a look.